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Social Media Optimization (SMO and SMM)

The two main methods of business promotion in social media are SMO and SMM.

SMO (Social Media Optimization) is a set of measures directly aimed at attracting the target audiences of social networks into your website. In General, SMO is the process of optimizing the website for social networks. It includes improving the usability of your site, increasing its attractiveness to the audience of social networks and services. The main instruments of integration with social networks are special widgets and buttons for social media and targeted advertising in social networks.

SMM (Social Media Marketing) is a set of measures aimed at an optimal representation of your business in the social media. Unlike SMO, this method does not involve work with the target audience on the pages of your website.

Promotion in social networks will be helpful in attracting customers only for those companies whose target audience is widely represented and active in social media. If the target audience of your business is spending time on social media, you definitely need to order SMM services!

Our Key Benefits

  • Effective promotion which leads to increased recognition of brand, goods and services of your company among social media users.
  • The creation of a positive image of your business, improvement of the reputation of your company, confidence in your services and customer loyalty.

In Which Areas We Work

We will introduce your business to the following social networks:

  • The most popular social networks: Facebook, Vkontakte, LinkedIn, Google+ etc.
  • Twitter;
  • Pinterest and Instagram;
  • Thematic social media, blogs and forums;
  • Different forums.

We guarantee that:

  • We will inform a wide audience about your brand and popularize it.
  • Our team will analyze the activity of your competitors and draw up a media plan.
  • SMM experts of our Company will provide feedback to the users of social networks.
  • We will set up targeted ads exclusively on your audience.
  • Increase natural traffic to your site with social networking.
  • Increase the target audience loyalty to the brand and ensure sales growth.

We specialize in the promotion in the following social networks:

Promotion on Facebook

  • Analyze competitive environment and study the target audience;
  • Register a group and arrange the page, including the name of the group, its logo, visual and text content. Then we develop an online store, based on your page;
  • We are constantly improving the group while implementing the developed concept of business positioning;
  • Attract new users to the group, conduct the necessary dialogue with the community;
  • Organize and conduct promotions and contests;
  • Create and conduct targeted advertising campaign in Facebook.

Promotion on Linkedin

  • Analyze competitive environment and study the target audience;
  • Register a group and arrange the page, including the name of the group, its logo, visual and text content;
  • We are constantly improving the profile while implementing the developed concept of business positioning;
  • Attract new users, conduct the necessary dialogue with the community;
  • Organize and conduct promotions and contests;
  • Create and conduct targeted advertising campaign on LinkedIn.

Promotion on Twitter

  • Analyze competitive environment and study the target audience;
  • Create a microblog and develop its design;
  • Arrange the microblog, create and publish interesting and engaging content;
  • Attract new subscribers, conduct the necessary dialogue with the audience;
  • Organize and conduct promotions and contests;
  • Redirect potential buyers to your website.

Promotion on Google+

  • Analyze competitive environment and study the target audience;
  • Register a group and arrange the page, including the name of the group, its logo, visual and text content;
  • We are constantly improving the group while implementing the developed concept of business positioning;
  • Attract new users to the group, conduct the necessary dialogue with the community;
  • Organize and conduct promotions and contests.

Promotion on Pinterest

  • Analyze competitive environment and study the target audience;
  • Register a group and arrange the page, including the name of the group, its logo, visual and text content.
  • We are constantly improving the group while implementing the developed concept of business positioning;
  • Attract new users to the group, conduct the necessary dialogue with the community.

YouTube Promotion

  • Analyze competitive environment and study the target audience;
  • We create a video channel and content for it, develop its logo;
  • We are constantly improving the channel while implementing the developed concept of business positioning;
  • Attract new audiences for the channel, conduct the necessary dialogue with the community

Promotion on Instagram

  • Analyze competitive environment and study the target audience;
  • Register an Instagram account and arrange it, including the name, logo, visual and text content;
  • We are constantly improving the account while implementing the developed concept of business positioning;
  • Attract new users to the group, conduct the necessary dialogue with the community;
  • Create and conduct targeted advertising campaign in Instagram.

 

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